Platform Revenue Leader
Robin C. Hoffpauir
"Control the controllables"
— Robin Hoffpauir, Training that Works Podcast
"Control the controllables"
⚾ Baseball ⏭️ 🍽️ Restaurants ⏭️ 🧑🏼💻 SaaS Founder & Exit⏭️ 🏗️ Building Repeatable Revenue Systems
9+ years in SaaS sales leadership specialized in designing and executing repeatable go-to-market systems focused on coselling with CSP's, hyperscalers, and channel partners for enterprise SaaS solutions.
I build partner-led revenue architectures, usage-based forecasting systems, and board-ready dashboards that align cross-functional teams.
Strategic partnerships with Google, AWS, and Azure (as well as CSPs) have helped accelerate enterprise deals while preserving margins.
My approach blends data-driven decisions with platform economics to deliver scalable, predictable revenue.
Curious, technical, and adaptive — I thrive in dynamic environments and love solving messy GTM puzzles.
📩 Let’s connect to build something special!
Building scalable revenue systems for API-first SaaS platforms
Design and implement go-to-market systems for API-first platforms where traditional SaaS playbooks fall short.
Build hyperscaler (Google, AWS, Azure) co-sell motions that protect margins while accelerating enterprise deals. $7M+ in partner-influenced pipeline.
Design clean handoffs from PLG to enterprise with predictable revenue. 94% forecast accuracy across consumption-based models.
Create executive reporting that aligns product, finance, and sales on the same metrics. Drive decisions with data, not opinions.
Revenue tech stack I've leveraged and operationalized
Outcomes from building GTM systems
Complex enterprise deals and revenue system builds
Fortune 500 insurance client bleeding $45K/month on inefficient Google Maps Platform usage with zero consumption visibility.
Built API Intelligence Dashboard analyzing Google Cloud billing data. Identified 40% waste from legacy endpoint over-usage. Created executive ROI presentation.
Migrated to cost-efficient endpoints. Client became reference account. Framework now replicable across portfolio.
Direct sales vs. partner channel conflict. Resellers demanding margin but not providing value beyond lead generation.
Designed co-sell framework with Google Cloud team. Created partner tiers based on technical delivery capability, not just referrals.
Shortened enterprise sales cycles by 32%. Partners handled implementation, freeing sales for expansion.
Open to director/head of sales conversations in API-first SaaS companies